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# Use the right mark

LearnWinning is the WMS subbrand for selling AI-related courses. This manual makes the correct identity choice clear across course storefronts, learner products, campaigns, social profiles, and apps.

- Website or course page Use the horizontal flow lockup in navigation and the wordmark where space is limited.
- Social profile Use the prepared avatar; it is centered for square and circular crops.
- App, favicon, or launcher Use the monogram icon, never the full wordmark.
- Partner or production handoff Send the complete pack with this page, not isolated screenshots.

## Foundation

The identity turns learning into forward motion: a lighter “learn” moves into confident “winning,” while the lime signal marks progress and AI-enabled possibility.

- Brand name Write “LearnWinning” in prose. The designed wordmark remains lowercase and unbroken: “learnwinning.”
- Primary signal Electric lime is a directional cue, not a decorative fill. Keep it concentrated in the terminal and second-“i” signal.
- Voice Clear, practical, capable, and forward-moving. Avoid exaggerated AI claims, hype language, and unverified outcomes.
- Parent relationship Identify LearnWinning as a WMS subbrand in legal, corporate, or partner contexts; do not force the WMS logo into every customer-facing lockup.

## Logo system

The horizontal lockup is preferred. The standalone wordmark keeps the same forward-angled signal without the monogram. Use the monogram when the name cannot remain legible.

### Primary flow lockup

Use on website headers, course storefronts, presentations, campaign pages, and partner materials.

Download PNG Wordmark SVG

### Reversed flow lockup

Use on near-black photography, dark navigation, video end frames, and dark product surfaces.

Download PNG Wordmark SVG

### Standalone wordmark

Use in formal or highly typographic layouts where the monogram is not required. Keep the signal angle unchanged.

Download SVG

### Path Monogram

Use for favicons, small interface marks, avatars, course-player launchers, and spaces where the wordmark becomes too small.

Download PNG

### One-color wordmark

Reserve for engraving, embossing, one-color printing, or production environments that cannot reproduce lime accurately.

Download SVG Monogram PNG

## Website and course pages

Keep the logo calm and functional. Course imagery, titles, pricing, and calls to action should carry the selling work; the mark supplies recognition and trust.

### Light navigation

Use the primary flow wordmark or lockup at a rendered height of 28–40px.

Courses Learning Account

### Dark navigation

Switch to the reversed asset. Never invert the primary image with a browser filter.

Courses Learning Account

### Course storefront hierarchy

Place the lockup in global navigation. Use the monogram sparingly as a course-player or account-level signature. Keep it separate from course thumbnails so individual course artwork can remain expressive.

## Social profiles

Use the prepared avatar, not a cropped wordmark. The monogram stays readable in crowded feeds and survives circular platform masks.

### Square profile

Use for platforms that preserve a square thumbnail or channel tile.

### Circular crop

The same file is safe for circular crops. Do not resize or shift the mark inside the file.

- Profile image Use the monogram avatar only. Put the full brand name in the profile name and bio fields.
- Social posts Use the wordmark once per composition, preferably in a quiet edge position. Do not repeat it as a pattern.
- Video Use the monogram as a restrained corner signature or the reversed lockup on an end frame. Preserve clear space around both.

## App icons and favicons

Use full-square RGB exports for stores and launchers. Apple and Android apply their own masks; never bake rounded corners into the master.

1024px
180px
60px
40px
20px

- App Store master Use `learnwinning-app-icon-1024.png`. It is opaque RGB and already uses the approved safe area.
- Android adaptive Use the separate 432px foreground and background files so the launcher can apply device-specific shaping.
- Browser favicon Use 40px, 32px, or 20px monogram exports. Do not use the wordmark below 120px wide.

## Color

Near-black and warm off-white create the field. Lime appears as a signal. Keep it concentrated so it remains meaningful.

Brand black
`#111111`
App dark
`#0B0B0B`
Warm off-white
`#F7F7F2`
Signal lime
`#8BE600`

## Typography

Montserrat is intentionally the single brand family. Hierarchy comes from decisive weight contrast, scale, and spacing—not extra typefaces.

AI course description and learning guidance.

Montserrat Regular · 400 · body copy and explanatory text

Module, lesson, pathway, progress.

Montserrat Medium · 500 · navigation, labels, and compact interfaces

Build with AI.

Montserrat ExtraBold · 800 · titles, course launches, and decisive headings

## Clear space and sizing

Recognition depends on room. Keep unrelated text, imagery, and controls outside the clear-space zone.

- Lockup clear space Keep at least half the monogram’s height free on every side. More space is preferred on campaign and presentation covers.
- Website minimum Use the wordmark at 120px wide or larger. Use the horizontal lockup at 180px wide or larger.
- Monogram safe area The prepared app and social files constrain the mark to approximately 72% width and 68% height. Do not recrop them.

## Keep recognition intact

Small deviations compound quickly across course launches and channels. Use the supplied exports instead of rebuilding the logo.

### Do not stretch

Scale proportionally. Never compress or widen the wordmark to fit a container.

### Do not rotate

The lime signal carries motion; the complete wordmark always stays level.

### Do not add effects

No glow, bevel, outline, gradient, extrusion, or decorative drop shadow.

### Do not move the signal

The lime signal replaces the second “i” dot. It must never sit over an “n” or another letter.

## Production downloads

Start with the complete pack for handoffs. Use individual files only when the destination and background are already known.

- Complete LearnWinning brand pack All logo, wordmark, app, social, monochrome, manifest, and guideline files.
- Preferred vector wordmark Flow-aligned second-“i” signal for light backgrounds.
- Reversed vector wordmark Off-white and lime for approved dark backgrounds.
- 1024px app-store icon Opaque RGB master; do not round the corners manually.
- 1080px social avatar Prepared for square and circular platform crops.
- One-color vector wordmark For embossing, engraving, and constrained reproduction.
- Icon export manifest Dimensions, palette values, safe-area rules, and file purposes.